24 Feb 2023 Burcak Bas Honored by the American Marketing Association A chapter of the Bocconi PhD graduate's doctoral thesis received an Honorable Mention at the John A. Howard/AMA Doctoral Dissertation Award
17 Jan 2023 Ephemeral but Effective: We Engage More with Content We Can View Only Once A paper by Uri Barnea shows that marketers can communicate information more effectively by restricting consumers from viewing it again, as WhatsApp, Instagram, Snapchat, and Facebook Messenger are doing
21 Nov 2022 Gaia Rubera Joins Major Journals The Head of the Department of Marketing named coeditor of a leading publication and joins the editorial boards of two more
22 Nov 2022 Revealing Advertising Expenditures Can Be an Advantage According to a new paper by Sungkyun Moon and others, disclosing ad spending lowers uncertainty about a firm's future performance
10 Nov 2022 New Bocconi PhD Graduates Eye Academic Careers Four young Bocconi doctorate holders in Business Administration and Management have started their selection process
26 Oct 2022 Heads of Departments Appointed Departments are responsible for the coordination of teaching and development of research in the various disciplinary fields. The new departmental heads tell us about their goals for this term