Diego Rinallo published a new book on event marketing in English

Fashion is a magical and mystical dimension, and clothes are spaces for negotiating identity, according to a study conducted by Stefania Borghini, Deniz Atik and Søren Askegaard on women between thirty and fifty

Customers who trust a point of sale plan to visit it more often than those who trust less, according to a new survey by Bocconi's Dept. of Marketing

Daily escapism and more serious social motivations are among the drivers that contribute to contamination among cultures. As immigrants modify their social habits of consumption and become better integrated with the rest of society, natives get to discover and explore new worlds, right in their own neighborhoods

The results of a recent Cermes research study on marketing and the economic crisis: the future of consumer markets depends not only on developments in saving and spending in the international economy, but also on the recovery of the faltering trust that consumers place in companies

She and five co-authors won the Journal of Retailing award for a 2009 article about brandstores