Marketing - Bocconi University

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Marketing - Bocconi University

Social Networks? A Question of Personality

The active and passive use of social networks is related to some personality traits and marketing managers could take advantage of this insight, an article by Pagani et al. affirms

With integrated marketing communication growth is four times faster

A research by SDA Bocconi's Marketing Department with Enel Energia investigates the impact of marketing on companies' performances

At Bocconi the First Italian Department of Marketing

Enrico Valdani has been appointed its first director

Three New Directors for the Departments

Four confirmations and a first appointment

Street Art and Dialogue: A Public Place Is Born

Luca Visconti, Stefania Borghini and two co-authors develop a dialogical model of public goods consumption analyzing the interaction between artists and dwellers regarding the use of public spaces

A Stefania Borghini article among the top 50 in management in 2009

Bocconi's researcher awarded with an Emerald Management Reviews Citation of Excellence